Volkswagen Gets Sketchy in Homage to 'Take On Me'

Deutsch L.A. Pays Tribute to A-ha Video in New Spot

Published on Sep 17, 2013

Editor's Pick

Comedic master David Shane gets behind the lens for Deutsch L.A.'s newest Volkswagen spot, an '80s retro film that begins with an animated sequence featuring a Volkswagen driver racing a bunch of biker dudes, backed by the classic song, "Take on Me," by A-ha.

As you can imagine, the animation takes inspiration from the tune too -- and the ad was created in the same method as the track's original rotoscoped video. The action was first filmed, then animated, making for a different process than the typical shoot since lighting and sound didn't come into the picture. But as anyone who has been brave enough to croon that new wave song during a spirited karaoke session knows -- it's not an easy tune to sing.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Sep 17, 2013
Deutsch Los Angeles
Executive Creative Director:
Michael Kadin
Group Creative Director:
Matt Ian
Creative Director:
Mark Peters
Associate Creative Director:
Ryan Scott
Director, Integrated Production:
Vic Palumbo
Executive Integrated Producer:
Jim Haight
Director, Content Production:
Victoria Guenier
David Shane
Interim Chief Marketing Officer:
Wayne Brannon
Vice President, Marketing:
Kevin Mayer
General Manager, Marketing Communications:
Justin Osborne
Advertising Manager:
Jeff Sayen
Advertising Specialist:
Chanel Arola
Executive Producer:
Marc Grill
Production Company:
O Positive
Line Producer:
Ken Licata
Jim Haygood
Assistant Editor:
Dylan Firshein
Executive Producer:
Michael Raimondi
Joe Ross
Post Production:
Company 3
Beau Leon
Passion Pictures
Head of Production:
Anna Lord
Executive Producer:
Alex Webster
Matt Saxton
John Robertson
Visual Effects:
Flame Artist:
Todd Iorio
Flame Artist:
Seth Silberfien
Musical Artist:
Music Publisher:
Warner Brothers Records
Music Publisher:
Sony/ATV Music Publishing
Audio Post:
Mark Meyuhas
Producer Assistant:
Matt Miller
Jessica Locke

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.