Volkswagen: Fun Theory Speed Camera Lottery

The Fun Theory hits the real world.

Published on Nov 16, 2010

Editor's Pick

Earlier this year, Volkswagen and DDB Stockholm named San Francisco's Kevin Richardson the winner of the Fun Theory Contest. Richardson came up with the "Speed Camera Lottery," which uses the speeding cameras at intersections to reward those who obey the speed limit with the fees paid by those who violated it. Richardson recently saw his idea realized when VW brought it to life in the middle of a major Swedish crossroads.

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Nov 16, 2010
DDB Stockholm
Kevin Richardson

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