Ice-Creams and Beer Bellies Are No Match for Volkswagen's Acceleration

Curtis Wehrfritz Directs Short and Sweet Films out of Red Urban

Published on Sep 05, 2013

Editor's Pick

Volkswagen has a brand new car: the Golf GTD, whose main claim to fame is its super fast acceleration. Toronto's Red Urban demonstrates the benefits (and in some cases, the negative impact) of that power with a series of adorable, simple films directed by Curtis Wehrfritz out of Untitled Films.

The spots feature a disgruntled kid -- whose acting chops is what makes "Ice Cream" our favorite of the lot -- as well as some guys that aren't as fit as you might think. See all five on the right.

The 15-second spots, while created out of Red Urban, are efforts overseen by DDB Team Blue, a coalition of VW agencies around the world.

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Sep 05, 2013
Red Urban
Volkswagen Golf GTD
Creative Director:
Christina Yu
Art Director:
Patrick Shing
Cooper Evoy
Agency Producer:
Anna Tricinci
Production Company:
Untitled Films
Executive Producer:
James Davis
Executive Producer:
Lexy Kavluk
Curtis Wehrfritz
Director, Photography:
John Houtman
Line Producer:
Geoff McLean
Rooster Post Production
Chris Parkins
Audio Producer:
Adam Damelin
Audio Producer:
AM i Collective

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