VW Just Made a Commercial All About Toilets, But Why?

Spot From Argentina Humorously Captures Road-Trip Desperation

By Alexandra Jardine. Published on Dec 13, 2016

Editor's Pick

A new commercial for Volkswagen's Cross UP model in Argentina captures a feeling everyone has probably experienced at one time or another -- taking a roadside toilet break when you can't hold it in any longer.

Directed by Rodrigo Garcia Saiz of Central Films North for DDB Argentina and filmed in stylized slo-mo, the spot humorously captures the desperation, and then relief, of various travelers heading for the toilets in gas stations, diners or in the great outdoors. Nothing -- not filthy bathrooms nor a line of seniors waiting -- is going to get in their way.

It's funny, but you may be wondering what needing to relieve yourself urgently has to do with Volkswagen. Keep watching to the end, and all will be revealed.

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Dec 13, 2016
DDB Argentina
Chief Creative Officer:
Hernan Jauregui
Group Creative Director:
Facundo Varela
Group Creative Director:
Adrian Piattoni
Alberto Valencia Gomez
Art Director:
Martin Puiatti
Head of Production:
Claudio Migliardo
Agency Producer:
Micaela Picco
Production Company:
Salado Media
Rodrigo Garcia Saiz
Director, Photography:
Mateo Londono
Veronica Berta
Victoria Martinez
Executive Producer:
Federico Ameglio
Salado Media
Mariano Baez
Visual Effects:
Salado Uruguay
Visual Effects Supervisor:
Sebastian Cerveñansky

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