VW Hits The Canine Casting Couch To Show Off Its Range

36 Dogs Star In New UK Branding Campaign Hashtagged #woofwagen

Published on Oct 17, 2013

Editor's Pick

If dogs always resemble their owners, do cars? Volkswagen UK aims to get across the message that "there's a Volkswagen for Everyone" in a brand campaign showing off its range of cars. To do this, it's enlisted the help of 36 dogs from 27 different breeds to star in a cheery spot directed by Stink's Ivan Zacharias. It's set to the soundtrack of "Me and You" by Barry Louis Polisar, and shows the array of pooches hanging their heads happily out of different VW models from the Beetle to the Golf.

The campaign, by adam&Eve DDB, breaks this weekend (19th October) during The X Factor with four five second teasers leading up to the 60 second spot. It will also encompass print, online, outdoor and cinema, while a website at, created by Tribal DDB, launches tomorrow detailing the features of each car in the range through their doggy counterparts. VW is also encouraging people to chat about their favorite dogs and cars on social media, using the hashtag #woofwagen.

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Oct 17, 2013
Adam & Eve/DDB London
Daniel Fisher
Art Director:
Richard Brim
Production Company:
Ivan Zacharias
Filip Malasek
Barry Louis Polisar
Post Production:
The Mill
Audio Post Production:
James Saunders

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