Volvo's Thought-Provoking Global Ad Sets Out Its Safety Vision

Spot Is First Global Work by Forsman & Bodenfors

By Alexandra Jardine. Published on Feb 17, 2016

Editor's Pick

Volvo's first work from Forsman & Bodenfors since appointing it to its global account last year is a thought-provoking spot that might well have you questioning how you drive, and (hopefully for Volvo) what car you choose.

The ad, directed by New Land's Niclas Larsson, is narrated by a little traveler in the back of a car who wonders why cars, and driving, can't be safer. She questions why car makers design cars as if for race tracks, instead of city streets, and why no-one thinks about what's important -- people, and the "beautiful things around us."

She asks, "What if someone made a car for people...who think about other people?" as we finish with a shot of a Volvo driving through the Scandinavian countryside.

The ad ends with Volvo's corporate "promise," recently set out by its CEO and president Hakan Samuelsson, that by 2020, no-one will be seriously injured or killed in a new Volvo car.

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Feb 17, 2016
Forsman & Bodenfors
Client Team:
Alain Visser
Client Team:
Thomas Andersson
Client Team:
Charles Frump
Client Team:
Christopher Dahlin
Client Team:
Anna Wirsén
Art Director:
Andreas Malm
Account Director:
Alison Arnold
Art Director:
Staffan Lamm
Fredrik Jansson
Account Director:
Hans Andersson
Account Director:
Anders Bothén
Account Executive:
Martin Johansson
Martin Joelsson
Nicolas Peyrau
Agency Producer:
Jens Odelbring
Music Supervisor:
Jenny Ring
Web Producer:
Malin Careborg
Creative Planner:
My Troedsson
Production Company:
New Land
Niclas Larsson
Director, Photography:
Mattias Rudh
Executive Producer:
Erik Torell
Eva Tempelman
Joakim Pietras
Company 3
Sofie Borup
Post Production/Sound Design:
Sound Designer:
Fredrik Jonsäter
Online Editor:
Petter Lindholm
Song Title:
Petter Winnberg

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