Walkers takes a nostalgia trip in a charming 70-year anniversary spot

Pepsico-owned brand is also offering limited-edition flavors representing different decades

By Alexandra Jardine. Published on Apr 09, 2018

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Walkers, the Pepsico-owned U.K. potato chip brand, takes a charming, nostalgic trip through the changing fashions and flavors of British life in a campaign celebrating its 70-year anniversary.

It includes a spot set to the patriotic strains of "Land of Hope and Glory" that shows how things have changed since the chips first appeared in 1948. As well as the brand's packaging, there's fashion (including parkas with giant hoods, punk and hippy styles), parties--from tupperware to the typically British rainy BBQ--and flavors, from fondue to curry and avocado.

The ad is by Walkers' longtime creative agency AMV BBDO (which has held the account for 20 years) and includes a nod to its previous campaigns starring soccer player and pundit Gary Lineker, which pop up on an old-fashioned TV screeen at one point. Kevin Thomas of Thomas Thomas Films directed.

As part of the campaign, the brand is offering limited-edition flavors Coronation Chicken (1950s), Roast Lamb & Mint (1960s), Cheese Fondue (1970s), Chicken Tikka Masala (1980s), BBQ Rib (1990s) and Sweet Chili (2000s), inspired by the nation's favorite tastes over the decades. A second ad will support the rollout of flavors and new packaging.

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Apr 09, 2018
Director, Marketing:
Rachel Holms
Creative Director:
Phil Martin
Creative Director:
Colin Jones
Richard McGrann
Art Director:
Andy Clough
Agency Planner:
John McDonald
Agency Account Team:
Brenda Frixa
Agency Account Team:
Amy Tippen
Agency Account Team:
Jess Middleton
Agency Producer:
Anita Sasdy
Agency Producer:
Felicity Bamber
Media Planner:
Tobie Rhodes
Production Company:
Thomas Thomas
Kevin Thomas
Production Company Producer:
Trent Simpson
Scot Crane
Edit Company:
The Quarry
Post Production:
Pete Rypstra
Post Production Company:
The Mill
Business Affairs:
Michelle Holmes
James Radford
Music Company:
Radford Music
Audio Post Production:
Parv Thind
Audio Post Production Company:
Wave Studios

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