Kids Rock Out to Whitesnake in Walmart's Back-to-School Anthem

Goodbye Camp, Hello Schoolbus

By Alexandra Jardine. Published on Aug 19, 2016

Editor's Pick

Walmart is definitely appealing to parents who were '80s teens with this back-to-school spot featuring kids rocking out to Whitesnake's "Here I Go Again."

The spot, by Saatchi & Saatchi New York, sees the kids saying goodbye to summer camp and the pool as the leaves start to fall, and then happily picking out all their new back-to-school kit ready for the new school year, before heading off on the bus. Though it's more likely in real life these kids would be marching off to Katy Perry or Justin Bieber, parents will appreciate both the positivity and poignance of the spot (can it really be Fall already?). The tagline is "Own the First Day."

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Aug 19, 2016
Saatchi & Saatchi New York
Executive Producer:
Dean Shoukas
Executive Creative Director:
Michael Pierantozzi
Chief Creative Officer:
Jay Benjamin
Creative Director:
Lauren McCrindle
Lauren McCrindle
Senior Account Director:
Caitlin Reynolds
Pete Riski
Production Company:
Rattling Stick
Executive Producer:
Jeff Shupe
Executive Producer:
Joe Biggins
Pete Riski
Line Producer:
Tim Nunn

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.