Water is Life Creates Print Ads for Kenya Bucket List

Charity Org Features Scenes from Four-Year-Old's Bucket List

Published on Dec 03, 2013

Editor's Pick

Earlier this year, charity org Water is Life told us the tale of Nkaitole, a four-year-old Maasai boy who happens to have something no kid should -- a bucket list. That's because unsafe drinking water kills kids as young as five in sub-saharan Africa. DDB now launches a new series of print ads featuring scenes from Nkaitole's bucket list, which included flying and seeing the ocean. The ads feature photographs, along with a paragraph of copy that details his experience.

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Dec 03, 2013
DDB New York
Chief Creative Officer:
Matt Eastwood
Water is Life
Executive Creative Director/Production:
Menno Kluin
Group Creative Director:
Andrew McKechnie
Associate Creative Director:
Frank Cartagena
Associate Creative Director:
Sam Shepherd
Head of Design:
Juan Carlos Pagan
Brian Gartside
Alec Helm
Frank Le Blanc
John Cason
Head of Production:
Ed Zazzera
Nina Horowitz

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