Aussie bank Westpac tells the tale of a man with a heart as big as his mustache

'Proudly Supporting' campaign continues with a moving story about selflessness

By I-Hsien Sherwood. Published on Aug 07, 2018

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Australian bank Westpac's "Proudly Supporting" campaign is a celebration of the better natures of the country's inhabitants. In April, DDB Syndey created a cinematic restrospective of important moments when people came together to support each other.

Now the agency moves the focus to a single town, with the touching story of Frank, an immigrant who can't help but help others. In the mid-20th Century, as a newcomer to Australia and sporting an impressive handlebar mustache, he helps a young woman as she stumbles on the sidewalk. As is inevitable in these kinds of tales, they fall in love and get married, though he arrives to the chapel dishevelled after helping a stranger catch a wayward horse.

The couple has a child, and the young wife notices how her husband always puts others first, even in the most competitive of sports. He becomes a music teacher and cultivates the talents of children, rescues townsfolk during dust storms and spends time with his grandchildren.

After a long, happy life, his funeral is filled with the friends he's made, who give his grieving widow a moving tribute to show their love for Frank--and his facial hair.

The tale, directed by Christopher Riggert via Finch, is set to Australian folk-pop classic "I'll Never Find Another You" by The Seekers, covered by Sydney-based singer Julia Jacklin. It is running on TV and in cinemas and is supported by out-of-home, radio, social and digital placements.

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Aug 06, 2018
Head of Consumer Marketing:
Adrian McCaffrey
Head of Brand, Advertising & Media:
Jenny Melhuish
Head of Westpac Advertising:
Andrew Howie
Senior Manager Advertising:
Loren Elsegood
Senior Manager Advertising:
Amber Joyce
Chief Creative Officer:
Ben Welsh
Executive Creative Director:
Tara Ford
Head of Art:
Noah Regan
Creative Partner:
Matt Chandler
Senior Art Director:
Tristan Cornelius
Senior Copywriter:
Guy Lemberg
Head of Integrated Content:
Sevda Cemo
Senior Producer:
Tash Johnson
Managing Partner:
Chiquita King
Group Business Director:
Topher Jones
Business Manager:
Bianca Cohn
Planning Partner:
Dom Hickey
Senior Planner:
Joseph Smeaton
Production Company:
Finch Company
Christopher Riggert
Director of Photography:
Dimitri Karakatsanis
Managing Director:
Corey Esse
Executive Producer:
Karen Bryson
Camilla Mazzaferro
Edit Facility:
The Editors
Stewart Reeves
Bernard Garry Ase
Executive Producer:
Nicoletta Rousianos
Billy Wychgel
Kani Saib
VFX Supervisor:
Nick Ponzont
VFX Producer:
Bonnie Wilkonson-Smith

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