John the Puppet Can't Eat Wheat Thins, Has a Meltdown
Newest weird commercial from Being NY
Published on Apr 03, 2013
Editor's Pick
Wheat Thins, like bottled water, aren't the type of product to elicit wild, passionate reactions. But Being NY continues to push the wacky "Must! Have! Wheat Thins" tagline onto its increasingly weird, but fun, commercials for the cracker, directed by Ulf Johansson of Smith & Jones. In the newest execution, John the Puppet has a bit of a meltdown when his psychiatrist tells him he can't eat them.
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Credits
- Date
- Apr 03, 2013
- Agency:
- BEING
- Chief Creative Officer:
- Mark Figliulo
- Client:
- Wheat Thins
- Creative Director:
- Lisa Topol
- Creative Director:
- Samira Ansari
- Art Director:
- Jonathan Mackler
- Copywriter:
- Jim LeMaitre
- Head of Production:
- Robert Valdes
- Project Director:
- Christine Austin
- Executive Producer:
- David Fisher
- Production Company:
- Smith & Jones Films
- Director:
- Ulf Johansson
- Executive Producer:
- Philippa Smith
- Line Producer:
- Megan Moore
- Director, Photography:
- Andrzej Sekula
- Editorial:
- Rock Paper Scissors
- Editor:
- Carlos Arias
- Effects:
- MPC
- Puppet Artist:
- Creature Effects Inc
- Telecine:
- CO3
- Colorist:
- Tim Masick
- Audio Mix:
- Sound Lounge
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