Creativity

Whirlpool pays tribute to the real 'Class of 2018'--the parents of graduates

New spot from Digitas is a follow-up to its Cannes Grand Prix winning 'Every day, Care'

By Jack Neff. Published on Apr 25, 2018

Editor's Pick

Graduates will get almost all the attention in the current graduation season. Almost. Whirlpool is out to honor some of the folks who got them there, specifically parents in a "Congrats, parents" follow-up to its "Every day, care" campaign, which won a Grand Prix for Creative Data at the Cannes Lions International Festival of Creativity last year.

The campaign from Digitas, including this 90-second anthem spot, runs until June 30 on TV, digital and social-media networks, plus a content series with Upworthy on Whirlpool.com, Everyday.com and via the brand's e-mail list.

Of course, the Creative Data winner has some data too. Behind each of the 3.6 million high school graduates in the U.S. this year are 7,488 loads of laundry, 2,700 loads of dishes, and 19,710 meals (assuming three a day for 18 years).

Olof Lindh directed the spot, via BR-F.

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Credits

Date
Apr 25, 2018
Agency:
Digitas
Client:
Whirlpool
Executive Vice President:
Morgan Carroll
Managing Director:
Morgan Carroll
Chief Creative Officer:
Ronald Ng
Executive Vice President:
Michael Frease
Executive Creative Director:
Michael Frease
Vice President/Creative Director:
Chris Jansma
Vice President/Creative Director:
Kurt Lenard
Senior Copywriter:
Christina Swan
Senior Copywriter:
Samantha Bordignon
Senior Copywriter:
Dominic Viti
Senior Art Director:
Kristina Spaid
Account Director:
Cassie Cooper
Executive Producer:
Cassie Cooper
Editor:
Cara Ross
Executive Vice President, Group Account Director:
Jessica Henrichs
Vice President, Group Account Director:
Kristine Kobe
Account Director:
Julie Wisniewski
Senior Account Executive:
Austin Frej
Senior Creative Strategist:
Amanda Mobley
Production Company:
BRF
Director:
Olof Lindh
Director, Photography:
Larkin Seiple
Executive Producer:
Jason Botkin
Line Producer:
David Wolfson
Editing House:
Beast Chicago
Editor:
Angelo Valencia
Producer:
Joanna Woods
Audio Mix:
Airstream Audio
Mixer:
David Axelbaum
Vice President, Brand and Strategy:
Brett Dibkey
Senior Director, Brand and Marketing Services:
Rob Sundy
Senior Brand Manager:
Ryan Morand
Communications Brand Manger:
Jennifer Tayebi
Manager, Project Management:
Hillary Ruffe

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