Spot the Dog on This San Francisco Mural and Help Save Rescue Pups

GPS Tracker Brand Whistle Teamed Up With Mural Artist for Project

By Alexandra Jardine. Published on Aug 04, 2017

Editor's Pick

GPS pet tracker brand Whistle is using a "Where's Waldo?"-style mural in San Francisco to raise awareness of lost pets.

Whistle and agency BBDO San Francisco teamed up with muralist and creative lead from "Bob's Burgers" Sirron Norris to create the mural in the city's Mission district (it's on the side of the appropriately-named bookstore, Dog Eared Books). Passersby are invited to find a lost hidden dog in the illustration, and then post a picture of the mural or share the film on social media, tagged with #spotthedog.

For every photo of the mural shared on Instagram and every share of the film on Facebook, Whistle will donate $1 to local adoption shelter Family Dog Rescue. Its aim is to raise $10K -- so if you live in San Francisco, head down there and see if you can spot the dog too.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Aug 04, 2017
BBDO San Francisco
Chief Creative Officer:
David Lubars
Chief Creative Officer:
Matt Miller
Associate Creative Director:
Adam Balogh
Group Account Director:
Kimberly Fredkin
Account Supervisor:
Danny Peters
Account Supervisor:
Marissa Osowsky
Business Affairs Director:
Jacqueline Djanikian
Integrated Producer:
Laura Johnson
Group Director, Strategy:
Meredith Krull
Director, Strategy:
Heidi Keel
Senior Strategist:
Neil Slotterback
Chief Marketing Officer:
Heather Wajer
Director, Growth Marketing:
Challey Newman
Senior Marketing Manager:
Katie Wootten
Art Director:
Anh Dinh
Production Company:
Director, Photography:
Lauren Keegan
Executive Producer:
Dana Ross
Dalan McNabola
Mural Artist:
Sirron Norris

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.