Creativity

The U.K. Women's Equality Party 'thanks' Trump for fueling global feminism

Campaign will run during President's U.K. visit, including on a giant card

By Alexandra Jardine. Published on Jul 12, 2018

Editor's Pick

As President Trump arrives in England today, he'll be met by a barrage of protests in what's being labeled a "carnival of resistance" in the U.K. media. But one campaign is actually "thanking" the President.

The campaign, by political party the Women's Equality Party, crosses out the "F" word to replace it with "Thank" you Trump to highlight how the President is proving an effective recruitment tool in converting many to the cause of feminism. It features slogans such as "Thank you Trump --For Being the Orange Beacon of Feminism," "Thank you Trump--For Your Motivational Tweets" and "Thank You Trump --For Giving Feminism a Little Hand."

The work, created by agency Now, will run across social media, online and out of home, including protest placards and a giant Thank You card which the Women's Equality Party will parade at the Women's March on Friday before delivering it to Trump in Scotland on his golf trip.

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Credits

Date
Jul 12, 2018
Client:
Women's Equality Party
Agency:
Now
Head of Campaigns:
Catherine Smith
Chief Creative Officer:
Remco Graham
Strategist:
Amelia Wood
Creative:
Laura Muse
Creative:
Amelia Wood
Creative:
Steph Ellis
Creative:
Rory Hall
Creative:
Sarah Levitt
Creative:
Clint Harding
Creative:
Juliet Kent
Designer:
Nicki Kythreotis
Designer:
Jordan Dicks
Account Manager:
Louise Fraser
Agency Producer:
Simon Jerome

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