Creativity

After her shift at the museum, Venus de Milo stuffs her face with Wonderful Pistachios

Famous works get clothes while the nuts stay naked

By Jessica Wohl. Published on May 07, 2018

Editor's Pick

"Sometimes, Naked Is Better."

That's the newest tagline for Wonderful Pistachios, which is featuring Venus de Milo in a new campaign where she gets a voice, and some clothing, to tell consumers about shell-less pistachios.

Wonderful Pistachios has long marketed its nuts with a "Get Crackin'" line. Now, its internal agency is using famous art to highlight nuts that are bagged after they're shelled. It's the brand's first campaign for its "no shells" variety.

While the nuts are naked, Venus de Milo gets a wardrobe, including a power suit and a dress, for much of a 30-second online spot.

After one of her 13-hour shifts at the museum, she ultimately arrives at the grocery store, where she bumps her shopping cart forward with her body. (It's not like she has hands to hold the cart's handle). She also devises a not-exactly-sanitary way of getting the nuts from the display into her cart.

Other famous works that gets clothed and disrobed for the "Sometimes, Naked Is Better" campaign include Michelangelo's "David," which first appears wearing an outfit better suited for "Saturday Night Fever" than the Galleria dell'Accademia in Florence, Italy. There's even a 10-second ad that removes a tracksuit and hat from baby Jesus.

The campaign comes from the Wonderful Agency, which is led by Chief Creative Officer Darren Moran. It includes digital and social elements, in-store displays and a digital ad in Times Square. Wonderful says it will be targeted to people on Facebook, Instagram and YouTube, as well as on online platforms with epicurean, travel and outdoor focuses.

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Credits

Date
May 07, 2018
Agency:
The Wonderful Agency
Client:
Wonderful Pistachios
President:
Michael Perdigao
Chief Creative Officer:
Darren Moran
Executive Creative Director:
Amber Justis
Associate Creative Director:
Alan Snider
Associate Creative Director:
Shaun Wright
Associate Creative Director:
Alan Snider
Copywriter:
Alan Snider
Motion Director:
Mike Hand
Digital Artist:
Mike Hand
Director, Integrated Production:
Corey Bartha
Senior Digital Producer:
Ashley Kempel
Director:
Robert Boocheck
Director, Photography:
Simon Thirlaway
Executive Producer:
Megan Kelly
Managing Partner:
Megan Kelly
Line Producer:
Kipp Christiansen
Art Director:
Damien Byrne
Editorial:
Work Editorial
Editor:
Cass Vanini
Assistant Editor:
Josh Sasson
Executive Producer:
Marlo Baird
Post Producer:
Brian Scharwath
Visual Effects:
The Mill
Executive Producer:
Anastasia Von Rahl
Senior Producer:
Jacklyn Ramirez
Production Coordinator:
Jasmine Singh
Visual Effects Supervisor:
Martin Karlsson
2D Lead Artist:
Martin Karlsson
2D Artist:
Roman Yavorsky
2D Artist:
Kai Chun Tsai
2D Artist:
YoungJoon MOK
2D Artist:
Ben Smith
Telecine:
The Mill
Colorist:
Adam Scott
Executive Producer:
Thatcher Peterson
Producer:
Liza Kerlin
Mix and Sound Company:
Beacon Street
Mixer:
Rommel Moline
Mix Assistant:
Vivi Rojas
Senior Mix Producer:
Kate Vadnais

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