Creativity

World of Tanks Reveals Driving a Tank in Real Life Doesn't Work So Well

Funny Spots by French Agency Romance Are Running in Europe

By Alexandra Jardine. Published on Jan 05, 2018

Editor's Pick

It's good to own a tank in the video game "World of Tanks" -- but pretty much nowhere else.

That's the message from a new campaign for the game by parent company Wargaming, via French agency Romance, which consists of two funny spots showing how driving a tank in the real world would not be so much fun.

The ads imagine tank owners trying to negotiate entering a parking lot (as seen here) as well as filling up at a gas station--both of which scenarios are impractical in such a vehicle. The scene then cuts to images from the game, where tank-driving is an exciting and totally manageable thing.

The campaign went live earlier this week in the U.K. and is also being broadcast in France, Norway, Sweden, Denmark, Germany, the Czech Republic, Hungary, Romania and Turkey.

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Credits

Date
Jan 05, 2018
Agency:
Romance
Client:
World of Tanks
Creative Director:
Alexander Hervé
Copywriter:
Victor Chevalier
Art Director:
Sébastien Mertens
TV Producer:
Sophie Megrous
TV Producer:
Valérie Raguenel
Agency Team:
Christophe Lichtenstein
Agency Team:
Romain Roux
Agency Team:
Stephanie Leray
Agency Team:
Niclas Andrieux
Client Team:
Mathieu Brossette
Client Team:
Maximilien Chaix
Client Team:
Raphael Labouré
Production House:
Wanda
Director:
Côme Ferré
Sound Production:
THE

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