See the Wizard of Oz Through a Blind Seven-Year-Old's Eyes in This Oscars Spot

Comcast and Xfinity Tap Goodby to Explore Entertainment a Little Differently

Published on Feb 19, 2015

Editor's Pick

A lovely little girl describes the Wizard of Oz characters -- each one a little different from the popular movie version so many have seen starring a rosy-cheeked Judy Garland as Dorothy. Emily, the seven- year-old narrator, was born blind and all of her visions come from a place of pure imagination.

The 60-second spot titled "Emily's Oz" comes out of agency Goodby Silverstein & Partners New York and promotes Comcast-owned Xfinity's first talking guide, one of its services for the visually-impaired and a product of its Accessibility Lab. The ad will premiere during this Sunday's Oscars telecast -- one of the biggest entertainment events of the year -- and may prompt people to wonder how those with disabilities experience film and television.

Viewers will be directed to, where a short documentary about Emily and her version of vision lives.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Feb 19, 2015
Goodby Silverstein & Partners New York
Rich Silverstein
Executive Creative Director:
Paul Caiozzo
Creative Director:
Nathan Frank
Art Director:
Michael Hagos
Art Director:
Peter Jostrand
Josh Chua
Sam Dolphin
Director, Broadcast Production:
Tod Puckett
Executive Broadcast Producer:
James Horner
Broadcast Producer:
Tess Kenner
Broadcast Producer:
Charlotte Dugoni
Andreas Nilsson
Production Company:
Biscuit Filmworks
Production Designer:
KK Barrett
Managing Director:
Shawn Lacy Tessaro
Executive Producer:
Colleen O'Donnell
Line Producer:
Emily Skinner
Paul Watts
Editorial Company:
Rock Paper Scissors
Assistant Editor:
Christian Oreste
Assistant Editor:
Rhys Hecox
Executive Producer:
Eve Kornblum
Jenny Greenfield
Jen Milano
Visual Effects:
Lead Flame Artist:
Stefan Gaillot
CG Supervisor:
Kirk Shintani
2D Visual Effects Artist:
Stefan Gaillot
2D Visual Effects Artist:
Matt Sousa
2D Visual Effects Artist:
Andy Bate
2D Visual Effects Artist:
Enid Dalkoff
2D Visual Effects Artist:
Steve Wolf
2D Visual Effects Artist:
Tiffany Germann
3D Artist:
Jose Limon
3D Artist:
Joe Paniagua
3D Artist:
Jon Balcome
3D Artist:
Christian Sanchez
3D Artist:
Adam Carter
3D Artist:
Paulo Mauro
3D Artist:
Vivian Su
Scott Boyajan
Executive Producer:
Patrick Nugent
Executive Producer:
Jennifer Sofio Hall
Company 3
Tim Masick
Rob Sciarratta
Executive Producer:
Angela Lupo
Color Producer:
Rochelle Brown
Heard City
Sound Engineer:
Keith Reynaud at Heard City
Sound Engineer:
Jeremy Siegel
Managing Director:
Gloria Pitagorsky
Senior Producer:
Sasha Awn
Sound Design:
Jafbox Sound
Sound Designer:
Joseph Fraioli
End Treatment Design:
Elevel Post
Jessica Gibson
Executive Producer:
PJ Koll
Samantha Liss

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.