Calling the Doctor From Your Office Can Be Oh So Humiliating

Goodby and David Shane Bring Edgy Humor to Medical Matters for ZocDoc

Published on May 19, 2015

Editor's Pick

In the first brand campaign for online medical booking system ZocDoc, director David Shane brings his trademark black humor to the world of medical matters. In the ad seen here, a woman calls her doctor from her open-plan office and has to describe an embarrassing personal condition over the phone as a colleague hovers over her desk. In another spot, a woman resorts to making up a tale about rabies just to get a doctor's appointment. They're funny films, but they also make the point effectively: with ZocDoc, you can do it all online and avoid such humiliation. The campaign is by Goodby Silverstein & Partners, New York.

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May 19, 2015
Goodby Silverstein & Partners
Vice President, Marketing:
Richard Fine
Director, Marketing:
Alex Doyne
Director, Communications:
Jess Aptman
Senior Marketing Associate:
Jeremiah Driansky
Senior PR Manager:
Amy Juaristi
PR Associate:
Casey Roberts
Executive Creative Director:
Paul Caiozzo
Creative Director:
Nathan Frank
Art Director:
Eoin McLaughlin
Thom Glover
Director, Production:
Anthony Nelson
Managing Director:
Nancy Reyes
Account Manager:
Laura McWhorter
Group Brand Strategy Director:
Conner Huber
Brand Strategist:
Jane Jun
Senior Business Affairs:
Judy Ybarra
David Shane
Production Company:
O Positive
Director, Photography:
Joe Zizzo
Ken Licata
Production Design:
Dan Ouellette
Jason McDonald
Executive Producer:
Corinna Dennison
Malia Rose
Heard City
Sound Engineer:
Cory Melious
Managing Director:
Gloria Pitagorsky
Senior Producer:
Sasha Awn
Ring The Alarm
Creative Director:
Brent Nichols
Creative Director:
Daron Hollowell
Executive Producer:
Jenny Hollowell
Senior Producer:
Jack Catlin

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